What Marketing Services Do You Really Need? DIY Now, Outsource Later — And How Electric Cherry Marketing Fits Your Journey
As a solopreneur or small business owner, figuring out how to handle your marketing can feel like a juggling act. Should you tackle it all yourself? Outsource some tasks? Or bring in a trusted partner to manage everything? The answer depends on where you are in your business, your skills, budget, and goals.
In this post, we break down the key marketing services you can DIY now, what to outsource later, and how Electric Cherry Marketing supports you — whether you want to roll up your sleeves or hand over the reins.
Start Here: What You Can and Should DIY Right Now
When you’re just starting out or building your foundation, it’s smart to own the core marketing tasks yourself. Doing this sets you up with confidence, clarity, and control.
Key marketing tasks to DIY:
Strategic marketing basics: Use simple audience research, competitor analysis, and plan your content calendar with easy templates.
Brand storytelling: Define your unique voice and message using frameworks that help you create authentic connections.
Content writing: Write your own website copy, blog posts, and social media updates with the help of prompts and templates.
SEO fundamentals: Start with keyword research and on-page SEO using affordable or free tools.
Analytics tracking: Monitor website visits, social engagement, and basic campaign results to learn what’s working.
At Electric Cherry Marketing, our DIY digital guides, workbooks, and templates are designed precisely for solopreneurs like you who want practical, easy-to-follow tools to take charge of these essential tasks — no overwhelm, no jargon.
As You Grow: When It Makes Sense to Outsource
Once you’re confident in the basics and ready to scale, outsourcing some marketing tasks can save you time and bring professional polish — letting you focus on what you do best.
Marketing tasks to consider outsourcing:
Advanced content creation: Professional photos, videos, and expertly written copy that truly reflect your brand.
SEO and analytics: Detailed SEO audits, ongoing keyword optimization, and cross-platform reporting to sharpen your strategy.
Digital advertising: Setting up, running, and optimizing paid campaigns with expert targeting and retargeting.
Social media management: Consistent scheduling, audience engagement, and community moderation to grow loyal fans.
Outsourcing lets you leverage experts for specialized tasks and ensures your marketing quality and results go up — all while freeing your time.
What You Should Always DIY — And Why It Matters
While outsourcing helps you scale, some marketing elements benefit from your personal touch:
Brand voice and messaging: You know your story and values best — keeping your voice authentic matters.
Audience engagement: Personal replies and genuine conversations build trust and loyalty.
Creative direction: You’re the visionary guiding your campaigns, themes, and brand identity.
Combining your passion and insight with professional support creates a marketing mix that’s both authentic and effective.
How Electric Cherry Marketing Fits Your Journey
We get that every business is unique. That’s why Electric Cherry Marketing offers flexible support tailored to your stage and style:
DIY Digital Products: Workbooks, guides, and templates designed for solopreneurs who want to learn and own their marketing.
Done-for-You Agency Services: Full-service digital marketing support including strategic planning, brand storytelling, content production, SEO, ads, and social media management — when you’re ready to scale with confidence.
Whatever your path — DIY or outsource — we’re here to bring clarity, creativity, and results to your marketing.
Quick Guide: What to DIY Now, Outsource Later, or Partner On
| Task | DIY (Now) | Outsource (Later) | Partner with Electric Cherry Marketing |
|---|---|---|---|
| Audience & Competitor Research | Basic research with templates | Advanced market analysis | Full strategic marketing planning |
| Brand Voice & Storytelling | Craft your message yourself | Professional messaging review | Brand positioning & story-driven campaigns |
| Content Writing & Creation | Website copy & blog writing | Professional copywriting | Multimedia content production & scripts |
| SEO | Basic keyword research & on-page SEO | SEO audits & optimization | Full SEO strategy & cross-channel analytics |
| Digital Advertising | Learn basics & run small ads | Campaign creation & retargeting | End-to-end paid ad strategy & management |
| Social Media Management | Schedule & engage manually | Community management & growth | Complete social media strategy & execution |
Final Thoughts: Own Your Marketing, Your Way
Marketing isn’t one-size-fits-all — and neither is your path. Whether you’re hands-on, a strategic delegator, or somewhere in between, the right mix of DIY and expert support will help you build a brand that’s true to you and connects with your ideal audience.
Electric Cherry Marketing is here to support you every step of the way — with resources, done-for-you services, or a blend of both when you’re ready to level up.
Ready to Take the Next Step?
Explore our DIY Marketing Resources — designed to empower solopreneurs with practical, easy-to-follow guides.
Discover our Done-For-You Marketing Services — tailored support to elevate your brand and boost growth.
Let’s create marketing that fits you — on your terms.