What Marketing Services Do You Really Need?

DIY, Coaching, Consulting, or Full-Service Agency?

Marketing your business can feel overwhelming, especially when you’re trying to decide whether to do it yourself, get expert coaching, hire a consultant, or hand it all over to a full-service agency. At Electric Cherry Marketing, we understand that every solopreneur and small business is unique — and so are their marketing needs. This guide will help you figure out which marketing support fits your business stage, goals, and budget, so you can confidently choose the path that’s right for you.

DIY Marketing: Take Control and Learn the Ropes

If you’re just starting out, testing ideas, or working with a tight budget, DIY marketing can be a smart place to begin. Our DIY Marketing Resources give you practical, step-by-step guides, templates, and tools that empower you to build your marketing foundation with clarity and confidence.

Who is DIY for?

• Solopreneurs and startups looking to own their marketing from day one

• Business owners wanting to learn practical skills at their own pace

• Those who prefer hands-on control and want to keep costs low

What you get with DIY:

• Easy-to-follow ebooks and workbooks covering content planning, SEO basics, and social media

• Templates for brand storytelling, content calendars, and marketing workflows

• Freedom to implement strategies on your schedule

While DIY is empowering, it requires time, focus, and commitment. As your business grows, you may find yourself needing more personalized guidance or support with execution.

[Explore DIY Marketing Resources →]

Coaching: Personalized Guidance to Level Up Your Marketing

When you want expert advice but still want to stay hands-on, marketing coaching is your go-to. Our Coaching Sessions offer tailored advice, accountability, and strategic reviews to help you refine your marketing plans and overcome challenges.

Who is Coaching for?

• Business owners ready to deepen their marketing knowledge

• Entrepreneurs who want practical, actionable advice without outsourcing execution

• Those seeking regular support to stay motivated and on track

What coaching includes:

• One-off or monthly coaching packages with flexible scheduling

• Personalized feedback on content, campaigns, SEO, social media, and ads

• Guidance tailored to your goals and style, helping you own your marketing confidently

Coaching is perfect if you want a trusted partner to help you navigate marketing complexities while keeping you in the driver’s seat.

[Book Coaching & Consulting →]

Consulting: Strategic Expertise Without Execution

Marketing consulting focuses on strategy development, audits, and expert advice — but doesn’t include hands-on execution. If you need a clear marketing plan, competitor analysis, or a strategic audit to guide your internal team or freelancers, consulting is your solution.

Who is Consulting for?

• Businesses needing a strategic marketing roadmap or expert insights

• Entrepreneurs with a team or freelancers ready to implement but lacking strategic direction

• Those wanting detailed audits (SEO, content, paid ads) and competitor research

What consulting offers:

• Customized marketing strategies based on deep audience and market research

• SWOT analysis, competitor benchmarking, and campaign planning

• Clear, actionable recommendations to drive your marketing forward

Consulting empowers you with expert knowledge to make confident decisions and lead your marketing with clarity.

[Book Coaching & Consulting →]

Full-Service Digital Marketing Agency: Done-For-You Marketing

If you’re ready to delegate your marketing completely and focus on your zone of genius, a full-service digital marketing agency is the way to go. We handle everything from strategy and content creation to SEO, paid ads, social media management, and analytics.

Who needs an agency?

• Established businesses or solopreneurs ready to scale fast

• Those wanting consistent, professional marketing without managing the details

• Entrepreneurs who value expert execution and measurable results

What our agency services include:

• Comprehensive marketing strategies tailored to your goals

• High-quality content production including blogs, social posts, videos, and emails

• Paid advertising campaigns with advanced targeting and retargeting

• Social media management, community engagement, and growth tactics

• Regular reporting, analysis, and strategy sessions

Our packages offer scalable options — from steady foundational growth to advanced multi-channel campaigns designed to elevate your brand.

[View Agency Packages & Pricing →]

Custom Marketing Solutions: Tailored Just for You

Sometimes, your business doesn’t fit a standard package — and that’s where custom solutions shine. Book a Free 30-Minute Strategy Call with us to discuss your unique needs. We’ll deliver a tailored marketing plan and quote designed around your goals, budget, and timeline.

Who should consider custom solutions?

• Businesses with specialized or niche marketing needs

• Entrepreneurs launching new products, entering new markets, or managing complex projects

• Those seeking flexible marketing support beyond typical packages

Our team carefully reviews inquiries and offers email proposals first. Strategy calls are scheduled selectively to ensure the best use of your time and ours.

[Schedule Your Free Strategy Call →]

How to Choose Your Best Marketing Path

Assess Your Current Stage: Are you just starting, growing, or ready to scale? Your needs change as your business evolves.
Evaluate Your Time and Budget: DIY saves money but demands your time. Coaching offers guidance, consulting provides strategy, and agencies handle execution.
Think About Control: Do you want to lead every step, collaborate closely, or delegate fully?
Be Honest About Your Strengths: Where do you need help? Strategy, execution, accountability, or all of the above?

No matter what you choose, Electric Cherry Marketing is here to support your journey with clarity, creativity, and confidence.

Quick Guide: Service types & roles

Service Type	Who It’s For	What You Do	What We Do
DIY Marketing Resources	Solopreneurs starting out on a budget	Learn and implement marketing independently	Provide expert guides, templates, and tools
Coaching	Hands-on solopreneurs seeking expert advice	Lead marketing efforts with support & accountability	Offer personalized strategy, feedback, and motivation
Consulting	Businesses needing expert strategy & direction	Execute marketing internally or with your team	Deliver audits, competitor analysis, and strategic plans
Full-Service Agency	Established businesses ready to delegate	Focus on core business & clients	Manage marketing end-to-end: strategy, content, ads, socials

Quick Guide: Tasks & Delivery

Marketing Task	DIY (Now)	Consult & Outsource (Later)	Full-Service Agency Partner
Audience & Competitor Research	Basic research with templates and tools	Advanced market analysis & SWOT	Full strategic marketing planning & insights
Brand Voice & Storytelling	Craft your own message and story	Professional messaging audits & guidance	Brand positioning & story-driven campaigns
Content Writing & Creation	Website copy & blogs	Professional copywriting & multimedia scripts	Complete content production & campaign assets
SEO	Basic keyword research & on-page SEO	SEO audits & optimization	Full SEO strategy & cross-channel analytics
Digital Advertising	Learn basics & run small ads	Campaign setup & retargeting	End-to-end paid ad strategy & management
Social Media Management	Manual scheduling & engagement	Community growth & management	Complete social media strategy & execution

Ready to Take the Next Step?

• [Explore DIY Marketing Resources →]

• [Book Coaching & Consulting →]

• [View Agency Packages & Pricing →]

• [Schedule Your Free Strategy Call →]